Lifecycle Marketing Manager - Mahally

At Mahally, acquisition gets shoppers in the door. You keep them. You own everything that happens after the first touch: the welcome, the second purchase, the habit, the win-back. Our lifecycle engine is early. The tools are in place but the journeys aren't live yet. That's the opportunity. You're not inheriting a machine to babysit; you're building it.You live in Braze. You segment, automate, test, and optimize across email, WhatsApp, push, and SMS. You pull your own data in SQL, form a hypothesis, ship the test, and read the result yourself. You execute flawlessly and you bend the retention curve.What you'll ownThe full lifecycle, onboarding to engagement to retention to win-back, end to endBuilding Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMSBehavioral segmentation on purchase history, category affinity, recency, and engagementTranslating business goals into targeting logic, segmentation, and dynamic, personalized contentA/B testing as a discipline, not an afterthought: hypothesis, test, learn, iterate, scaleRetention and LTV as your north-star metrics: reducing churn, lifting repeat rate, growing customer lifetime valueOwning CRM reporting end to end, daily, weekly, and monthly on every KPI that mattersPartnering with the Category Manager on the product and offer lists that power campaigns 4+ years of experience in Lifecycle Marketing, CRM Marketing, or Retention Marketing within an e-commerce, marketplace, or consumer technology company. Hands-on experience with Braze or a comparable enterprise marketing automation platform (e.g., Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud), including building and managing automated customer journeys across Email, Push Notifications, SMS, and WhatsApp.Proficient in SQL, with hands-on experience writing queries, filtering customer data, and supporting CRM campaign targeting and performance analysis.Demonstrated experience creating behavioral customer segments and personalized campaigns using customer attributes such as purchase history, recency, frequency, engagement, and category affinity.Proficient in BI and reporting tools such as Metabase, Looker, Tableau, or Power BI, with experience monitoring CRM performance and analyzing campaign results using dashboards.Proficiency in both Arabic and English, spoken and written.