Marketing Specialist

At Rime, we are on a mission to empower businesses and optimize our clients' operational processes by transforming real-time video streams and sensor data into actionable insights. As a Marketing Specialist, you will be the voice of our core technology, leading the creation, strategy, and execution of marketing campaigns that communicate how our state-of-the-art computer vision models analyze complex environments in real-time. Your strategies will guide clients to put an end to operational blindness.

Responsibilities:
• Translate complex tech into business value by demystifying computer vision algorithms and AI jargon into clear marketing messages.
• Develop high-impact B2B case studies and data-driven success stories showing real-world impact.
• Execute targeted B2B lead generation campaigns (LinkedIn Ads and Google Ads) targeting decision-makers.
• Drive thought leadership and content creation by overseeing the production of high-quality visual and written content.
• Create sales enablement materials like pitch decks, brochures, and landing pages.
• Track marketing performance and ROI using analytics tools to identify effective channels.
• Conduct market and competitor intelligence to ensure innovative positioning.

Requirements:
• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Strong ability to grasp and explain complex technical concepts (AI, Computer Vision, real-time data).
• Proven track record running successful acquisition campaigns on LinkedIn Ads and Google Ads.
• Excellent copy-writing skills for professional B2B content (Case Studies, Pitch Decks).
• Hands-on experience with marketing tech stacks (Google Analytics 4, CRM systems like HubSpot/Salesforce, SEO tools like SEMrush/Ahrefs).